Dimag Ki Dahi Women in India have had a very categorically defined role since time immemorial.
Here are some of those that moved us and made us smile over the last year. The advertising sector in India has been showing several signs of having evolved for the better, these days.
It makes one wonder — perhaps the fact that advertising is seen as symptomatic of the status quo of a society is not such a bad thing, after all! While brands such as Havells and Tanishq spearheaded the trend over the last decade, it is heartening to note other efforts by diverse players in the field.
For over a year now, NDTV has refused to air commercials for fairness creams in India, instead launching their FairnessCreamsRacist campaign, a programme that has gained recognition and support nationwide.
Although cynics do brand these efforts as duplicitous sales techniques, these companies have to be commended for branding with a humane touch. A busy working mother juggles laundry and the dishes, while being on a work call.
She makes tea for her husband, caters to her visiting father and clears toys her son has left scattered. As he watches his daughter struggle with domestic chores while her husband does nothing to help.
He realises that he himself has set a bad example for his child while bringing her up. Where men and women have equal responsibilities and take equal ownership of chores.
The advert ends with a heartening message from all women to all men: We still want you. From Equals to Equals. Men with heavy kohl-lined lids and pigtails give the camera sultry glares, women pout with green lipstick and models of different body types and races swish about in sequins and denim.
The lyrics leave little unsaid: The intent of the ad, according to him, was to redirect the conversation around fashion, moving beyond the fabric to talk to people who wanted to be fashionable but still comfortable with their bodies, rather than enslaved by trends.
Beh Chala features a Samsung customer service specialist negotiate with off-the-map, breathtaking terrain of what appears to be a lost hillside town in North East India. With Mohit Chauhan crooning in dulcet tones in the background, we watch as the determined employee assures the young girl who has lodged a complaint that he will fix her TV on time.
Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up.
The passionate team at eBay — along with BBDO team — are doing what we can to create a better world even as we create greater desirability for the 10 crore products that are available on eBay. This advert asks right out why there is only one standard of female beauty in a country as anthropologically diverse as India.
With our new campaign on Real Beauty we would like to further encourage conversations on the evolving ideals of beauty in India. Or have something to share? Click here to get positive news on WhatsApp!Table I: Major Milestones and Progression in Indian Advertising Year Events 29 th Jan, James Augusty Hicky released the first newspaper of Indian Subcontinent “BENGAL GAZETTE”.
Oldest Indian Ad Agency was started in Girguam in Mumbai named as B Dattaram and Co. Advertising agency named Calcutta Advertising Agency was launched.
THE CHANGING FACE OF ADVERTISEMENTS IN INDIA ASHIMA JAIN LEATHER DESIGN SEMESTER-7 NATIONAL INSTITUE OF FASHION TECHNOLOGY NEW DELHI ABSTRACT This study is to examine how a consumer connects with promotional techniques used by advertising industry in India.
Changing Face of Indian Advertising Mascots Air India’s Maharaja which came into existence in the year and the Amul girl in are the mascots which captured the hearts of one and all in India.
Currently, Indian ads are a mix of traditional, sexual and progressive. Traditional ads show women as the typical house wife and home-maker and wide. Sexual ads objectify . From huge billboards and hoardings to irresistibly alluring offers - the advertising world has fast fine-tuned itself to appeal to the representatives of the changing face of modern India.
This is, in fact, a challenge to the traditional view of society that women as a class are inferior to men. However, her role in decision-making is assuming significance.
Modern women are quite aware of their rights and privileges. At the same time social attitude towards women is also changing, though the process is slow.